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Scan-based | Facial skincare

AI-powered Skin analysis and Product Recommender

A precise, scan-based, and customisable skin-matching solution that delivers personalised product and routine recommendations for every skin type.

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Every scan understands skin.
Every recommendation feels right.

Skin scans analyse skin characteristics in real time to deliver relevant skincare and routine recommendations with minimal effort. They build confidence, improve conversion, and capture valuable first-party skin data.

Classroom

24

skin types mapped

Mobile Customer

12

skin concerns mapped

Skin Care Products

16

product parameters mapped

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Classroom

40

domain expert inputs 

Know more

EXPERT DESIGNED SKIN MATCH

Our skin match framework is designed with input from dermatologists and skin experts— modeled on how they assess skin types, skin concerns, and product efficacy in real life.

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Delivered through a quick selfie scan, it’s easily customised to reflect your product catalogue.

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PRECISION SKIN ANALYSIS, ROUTINES AND RECOMMENDATIONS

Built with insights from 40+ skin experts and dermatologists, our beauty-specific alogorithms can analyse 16+ product parameters across 13+ skin concerns to  deliver product, ingredient, and routine recommendations that feel personalised and build trust with your customers.

MULTI-CATEGORY MATCH AND USAGE

Smudg’s skin matching works across product categories — including moisturisers, serums, cleansers and more, — and can be paired with questions around hair and bodycare.

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By helping shoppers understand what truly suits them, it reduces product uncertainty, minimises mismatches, and lowers returns across categories.

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ACTIONABLE MONTHLY SHADE AND ENGAGEMENT INSIGHTS

Get clear monthly reports on shopper activity — including clicks, scans taken, and engagement metrics.​

Dive deeper with insights into which skin concerns, healthscores, dominant skin types, and categories are most clicked, helping brands understand real demand and buying intent.

"The scan was easy to use - it helped me understand my skin and choose the right moisturizer!"

- Nita Kadakia, Beauty shopper and skincare user

Inclusive and precise

Fully customizable

Detected 30+ variations of skin tones

Selfie-based face scan

Minimises shopper guesswork

Reduces shade and product mismatches

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