Question 1

What is Smudg?

Accepted Answer

Smudg is a beauty-tech SaaS platform. 
Smudg integrates seamlessly with your brand to help customers find what actually works for their skin. By understanding skin type, concerns, and preferences, Smudg recommends the right skincare and makeup products—minimising guesswork, confusion, and endless research.

Question 2

How accurate is Smudg?

Accepted Answer

Smudg's underlying algorithms are designed using domain expertise from dermatologists, cosmetologists, and makeup artists, ensuring recommendations are grounded in real-world beauty science and application—not generic AI assumptions.

Because Smudg works with real, consented inputs from your own audience, accuracy improves as more customers interact with the experience.

Question 3

We have only a few products, will Smudg be useful for our brand?

Accepted Answer

Yes. Smudg works just as well for focused brands with a small product range.
 It helps customers understand which product is right for them and why, improves clarity through relevant product information and personalized guidance, and captures high-quality first-party data you can use to learn and grow—no large catalog required.

Question 4

What works better - a scan or a quiz?

Accepted Answer

This depends on the type of experience you want to offer your customers.
A Scan works better when customers are comfortable with technology and prefer immersive, high-engagement experiences. It’s ideal for fast product discovery and high participation.
A Quiz works better when customers need more context—such as understanding concerns, routines, or preferences—before choosing. It captures deeper insights, is low-friction, and can be customised to your brand’s goals.

Both products deliver a detailed skin analysis and instant product recommendations.

Many brands start with one and add the other as they grow. The right choice depends on your customer journey, not the tool itself.

Question 5

Do we need developer support to implement Smudg?

Accepted Answer

None atall. Smudg does not require developer involvement from your side.

Implementation is done via a single API link. Smudg provides the full front-end experience, design, and backend logic. Your team does not need to build, host, or maintain anything.

Question 6

Does this integrate with Shopify / other platforms?

Accepted Answer

Yes. Smudg integrates seamlessly with Shopify and is compatible with most major  platforms.
It’s designed to work alongside your existing setup without disrupting your store, checkout, or current tools.

Question 7

How can I know the final pricing?

Accepted Answer

Smudg pricing is tailored to your brand’s needs and the features you choose. Once we understand your goals and setup, we share a clear, final quote with no hidden costs.

You can request a quote by filling out the form here.

Question 8

Where can I get a demo?

Accepted Answer

You can request a demo by filling out the form here. 
Our team will reach out to understand your needs and walk you through Smudg.