Every scan captures signal.
Every shade match builds confidence.
Shade scans analyse skin tone in real time to deliver accurate shade matches with minimal effort.
They reduce returns, increase confidence at checkout, and generate high-intent first-party shade data.
30
skin tones mapped
20+
makeup artists consulted
16
product parameters mapped
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24
skin types mapped
12000 scans completed. 20K product recommendations done.
EXPERT-LED SHADE ASSESSMENT
Our shade match framework is designed with input from makeup artists — modeled on how they assess skin tones and product shades in real life.
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Delivered through a quick selfie scan, it’s easily customised to reflect your brand’s shade philosophy and product catalogue.
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PRECISION SHADE ANALYSIS AND RECOMMENDATIONS
Smudg's shade match algorithms are purpose-built for colour cosmetics brands . They account for 30 skin tone variations and hundreds of product shades used by the world’s leading beauty brands.
Based on each shopper’s scan, our AI delivers hyper-personalized product and shade recommendations that feel made just for them.
MULTI-CATEGORY MATCH AND USAGE
Smudg’s shade matching works across colour cosmetics — including foundations, concealers, lipsticks, and base products — and extends to categories like hair colour.
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By helping shoppers understand what truly suits them, it reduces shade uncertainty, minimises mismatches, and lowers returns across categories.
ACTIONABLE MONTHLY SHADE AND ENGAGEMENT INSIGHTS
Get clear monthly reports on shopper activity — including clicks, scans taken, and engagement metrics.
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Dive deeper with insights into most clicked shades and categories, mapped against dominant skin tone segments, helping teams understand real demand and buying intent.
"The shade scan me find my perfect foundation shade from my favourite vegan brand!"