Turn every beauty shopper’s journey into a personalized experience.
Smudg helps your shoppers find the right products with AI-powered skin quizzes, skin scans, and smart product recommendations—no guesswork, just shopper confidence and higher conversions.
No code set-up.
Fully customisable. Beauty first.
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Built for Better Beauty Experiences
Smudg uses a unique approach that combines cutting-edge technology with insights from beauty experts—makeup artists, dermatologists, and cosmetologists—to understand the correlations between product efficacy and human skin, enabling powerful personalization.
AI Beauty Quizzes and Product Recommendations
Build interactive skin quizzes that collect first-party data and convert real-time skin inputs into personalized routines and product recommendations—matched to your brand and catalog.
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Simple to implement, low friction for your shoppers, and fast results for you.
Chosen by the most innovative DTC beauty and wellness brands.
Accurate. Inclusive. Personalised
Your brand's personal product expert.
Guesswork is messy. Smudg makes it easy—guiding, educating, and inspiring your shoppers.
to understand what’s right for them while you focus on what you do best.
BEAUTY DOMAIN EXPERTISE
Purpose-built, beauty-specific algorithms designed with inputs from dermatologists, makeup artists, and cosmetologists.
INSIGHTS THAT HELP YOU GROW
Insightful first-party data and analytics you can actually own and use to scale faster and to know your customer better.
REDUCE RETURNS AND DISSONANCE
Accurate skin analysis and product matches guide shoppers to the right products faster, leading to fewer “wrong product” issues.
SMARTER ENGAGEMENT, STRONGER TRUST
Engaging, personalized touchpoints that build loyalty and long-term trust in your brand.
Multi-category support
Works seamlessly across body care, hair care, wellness, and color cosmetics.
Omnichannel use
Deploy on website, WhatsApp, emailer, social media or offline.
Tailored for your brand
Customisable to reflect your brand identity in every screen.
Easy to integrate
Easy to use, fast, no-code, plug-and-play setup.
Web and mobile optimized
Seamless experience across all screens.
How it works?
3 easy steps to power personalized product discovery with Smudg
Step 1 — Integrate
Smudg integrates via a single API link. No code, plug-and-play setup.
Step 2 — Capture Intent
Capture customer intent through guided interactions.
Step 3 — Insights
Track month-on-month trends, engagement, and demand shifts.
Goodbye guesswork! Hello, faster add-to-carts
Turn shopper confusion into clarity with hyper-personalized recommendations that delight and drive sales.​
